DIGITAL MARKETING

Digital marketing is a diverse and complicated practice but one thing most agree on is the need for an excellent social media strategy. Your customers and clients use websites such as Facebook, Twitter, and Instagram on a daily basis so you have to be where they are to successfully market your business. If you’re not sure how to  perfect social media  yet or need some ideas for the future, here are 5 ways to nail your social media strategy. Formulate a plan: One of the first things you should do is map out your social media strategy. Outline your objectives and how you will achieve them. Be prepared to adjust your goals and objectives if needed along the way. Post content that catches your customer’s eyes: Whether it’s an inspirational tweet, a relatable Facebook post, an interesting blog post or a beautiful picture, the content you post should catch your customer’s eye. The goal is to have them stop scrolling to look at your post beca...

When it comes to  SEO , you don’t want to be late to the party. In order to capture customers and leads, you must stay one step ahead of your competition. The main factor driving SEO changes is search trends. Google and other search engines are making changes to their algorithms and results pages to feed the demands of their users. If you do not have a website designed for these changes, you will be left behind. Today, SEO is a lot more than meta tags and backlinks. Your website must be authoritative and relevant. Moreover, it must be usable and readable, both to the search engines and your visitors. It is essential to understand user intent, what information people are looking for, and how they are consuming it. Here are some things to focus on: 1. Mobile Search It is almost surprising that this needs stating. However, there are still companies that are not mobile-friendly. Regardless, today, more search requests are coming from smartphones than an...

if your company has a website, you may think you have a leg up on the competition. While this is true in some regard if your website hasn’t been touched in ages, chances are it is not helping your company as much as you think. The truth is: the internet, your business, and your customers are constantly changing. Shouldn’t your website grow and evolve over time as well? Here are 3 signs that it is most likely time for a new   web design. Not Responsive Does your website respond to screen size? If you have to pinch your smartphone's screen and scroll side to side to view content, the answer to this question is no. Did you know that in 2016, the   percent of searches done on mobile devices  overtook desktop searches? This means that if your website is not responding to screen size, more than half of your visitors are having a less than pleasant time viewing your site. This leads to frustration and a high chance of the customer l...

The biggest question we are asked when talking about   online marketing   here in India is “ How do I get better Google rankings? ” The other variation of the question is “How do I get onto the first page on Google?” In the web industry, this is a little like asking “What is the meaning of life?” It’s both that important and that mysterious. Here at ASCII we have learned a lot   about getting better Google rankings ; so much so that we   now bundle it into all web design . While we aren’t ready to give away all our trade secrets to better search engine optimization we are very happy to share this simple guide to improving your Google page rankings (you will have to   make an appointment   to find out the rest). We have broken good SEO down to the Three C’s – Code, Content, and Connections. Code   refers to the language your site is written in and the code behind many of the banners, tabs, and headlines. Put simply, some website platforms...

There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption. To get your campaign right on the track, ASCII SERVICES is the right choice in DELHI NCR The facts are th...