DIGITAL MARKETING

It’s no secret that social media plays a big role in your marketing strategy. With there being  almost 3 billion  active social media users worldwide, you need to use social media to reach a wider audience. The kind of content you post make determine whether you connect with your audience or lose their interest. When you have just  8 seconds or less  to capture their attention, you must use the right type of media to hook them. Know your platform. To master social media marketing, you need to know what kind of content is suited to the social media platform you’re using. For example having just text for a Facebook post isn’t as effective as a short blurb on Twitter. Why? It’s because, on Twitter, people expect short, witty comments that may or may not contain images. On Facebook, however, image-rich content, memes, and videos are becoming the norm to attract user engagement. In fact, according to HubSpot, articles with images get  94% m...

You can’t do much with 140 characters… or can you? Twitter seems like a restricted format for marketing but it has great potential for many businesses. If you’re looking to make the biggest impact possible in so few words, though, you need to make sure every character is packed with dynamite. Here are 5 Tips For Better Results on Twitter…. Tip #1: Make Your Bio Pop When people see your tweets, they’ll check out your bio. Make it compelling, and give your audience something to latch onto. General, boilerplate text isn’t going to cut it. Be memorable. Tip #2: Find Your Influencers, and Interact With Them Influencers are the people with big followings, whose words carry weight in your niche or market. Find out who they are (you can usually judge by their retweets and follower size), and interact with them. Get on their radar, and they’ll boost your signal. Tip #3: Tweet Early, Tweet Often When it comes to social media, you don’t want to put out too many updates. They c...

What is  content marketing  exactly? We see it as marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way, I.e. content marketing through blogs and email newsletters. Content marketing could, quite possibly, be the best way to gain customers in an age of wanting everything now. Driving sales through content marketing makes use of e-mail, social media, website registrations, search engines and other internet based marketing. These are quick ways to get the word out fast about your business, product or services. The lead generation today should focus on customers searching for you instead of you searching for customers. In our age of having everything available at the click of a button, your business must prepare for when customers begin their search to find you and that means a constant presence online with...