DIGITAL MARKETING

Pay Per Click (PPC) marketing, I AdWords, Bing, Display, is costly and people with little experience can diminish their marketing budgets and have only a few sales to show for it. To get the best return on investment (ROI), businesses need to attract high-quality traffic to their landing page and not overspend on cost-per-click (CPC). Because Google manages 67.78% of the search engine market, it might seem natural for a PPC marketer to use their platform. However, Google is highly competitive and saturated, and this can raise your CPC. The category of insurance has a top CPC of $54.91, and it has the highest percentage (24%) of the most expensive 10,000 keywords. The categories of loans and mortgages follow. Lowering maximum bids will help lower your CPC; however, lowering them too far, will cause the positioning of your website to suffer. To improve your click-through rate (CTR) lower the bid on your top performing keywords. Keep a close eye on the new CTR. If the keywor...

There are few things more frustrating for a marketer than spending a bunch of time and money on Search Engine Optimisation (SEO) only to have it not convert. Why does this happen? What can you do about it? It seems simple: Nail your  SEO strategy , find all the best, most searched-for keywords and your business will grow. But it doesn’t. And what’s really confusing is that you are getting all this traffic. Why is it not converting? You know you have an amazing product or service, and the traffic is pouring into your site. What’s Really Going On? If this is what you’re experiencing, it’s time to change your approach. Getting traffic is great. You want traffic to come to your site, you want to get eyes on what you have to offer, but you need them to be the right eyes, and this is where things are going away. You Don’t Just Want Any Leads, You Want Qualified Leads So, you found what you thought was the perfect high traffic, low competition keywords related ...

Do you think advanced tricks like data mining and predictive analytics are out of reach for a small or medium-sized business? This is not entirely true. Mining your marketing data and using that data to make smarter decisions just takes some planning, some basic analytical tools, and some knowledge of statistical analysis. You need the right tools, obviously. Most database applications will work, but you need far more than the analysis and visualization capabilities offered by Excel to build a real predictive analytics capability. Once you have the basic tools and expertise, you need to work on three things: Collect plenty of different types of data Web analytics is only a starting point for proper data collection efforts. Collect data on how long people stay on each page, which internal links get the most clicks, how often people scroll all the way down a page, how many products of each type go to what kind of buyer, and so on. Go for granularity Related to the...

Many people search online for a small, but relevant pieces of information like a phone number for a local business or perhaps their store hours.  However, many others perform searches because they have specific questions about a particular subject and are looking for full-bodied answers.  In addition to the products and/or services your company offers, you and your employees must have a wealth of knowledge and expertise available to offer the public arena.  Discovering ways to make this knowledge and expertise available to current and potential customers is the key to increasing traffic to your website. Here are 3 tips to help you effectively communicate to your audience and attract visitors online: Highlight Your FAQs If you have a physical store as well as an online presence, you know that often customers come into your store with the same questions.  Customers often look for similar answers online, which gives you the perfect opportunity to meet that...

The world of marketing has changed for almost every organization, no matter how traditional or cutting-edge their particular industry might be. The financial services industry is no exception either. Most people now gather their information from online sources, so any financial services business that wants continued growth and success needs to go where they can find their current and potential customers.  In this post, we will discuss 7 key marketing practices for today’s financial services organizations. 1. Online Social Media & PR Being published in a hard-copy newspaper or magazine is not necessarily a bad thing, but most people now consume their information online, so make sure your online presence is active and engaging. The good news is that you can also save some money by supporting your own social media presence rather than hiring an outside PR firm. 2. Implement Targeted Ads Most social media outlets offer the opportunity for paid advertising for busi...

If you are a business owner, then you understand how important it is to have your website well ranked in the search engines, particularly on Google. You know that   search engine optimization (SEO)  helps your website show up in Google’s index when users search for keywords related to your site. But do you know the other reasons SEO is so important to your website and business? SEO Builds Credibility and Loyalty Users trust Google. So if Google trusts your website enough to rank it at the top of the search engine results for the keywords you choose, then users will trust your website, too. And since your site popped up under relevant keywords, chances that the site will meet users’ needs increase. This not only builds credibility but loyalty, too. SEO puts your site in the perfect position at just the right time. SEO Helps Boost Social Media Sharing Nearly every business is on social media these days. The power of sharing is undeniable.  It is sometim...