DIGITAL MARKETING

Social media is more than just a place for us to spread the word about our products and services; it’s the place we can put our fingers to get a read on our pulse in the form of feedback. People speak their minds on social media, and if they’re saying good things about you, then you’re definitely going in the right direction. If they’re  not  saying good things, though, don’t ignore them. Cus tomer complaints on social media ar e no less valid than those made through tra ditional sourc es, so  make sure you go through the proper steps. Step One: Abso rb The Feedback Acknowledge that someone has left a complaint. That means you need to read it, and see what the complaint is in regards to. Don’t just scroll past, or worse, delete the comment from your social media account and move on. Step Two: Analyze The Feedback It’s not enough to just acknowledge that someone left customer complaints on social media, and to move on. You have to understand why those complaint...

Creating a homepage for your business’s website sounds simple enough in theory, but in reality, there’s a lot that goes into making it look perfect. In particular, it must be Search Engine Optimisation, or SEO, friendly. By doing so, your page will rank higher on Google, and will easily be found by others. There are numerous ways to make your homepage SEO friendly, but here are some do and don’t tips to start you off. Don’t overuse your keywords and stuff them everywhere:  The main aspect of SEO is being able to use certain keywords in your content that people will likely search to find your website. While you should make an effort to include your keywords in a way that will rank you higher on Google, you should avoid what’s known as keyword stuffing and put them in every bit of your content. According to an article on  OnCrawl , this strategy actually harms your search rankings rather than improve them. Don’t include a filler of any kind:  ...