DIGITAL MARKETING

It’s no secret that social media plays a big role in your marketing strategy. With there being  almost 3 billion  active social media users worldwide, you need to use social media to reach a wider audience. The kind of content you post make determine whether you connect with your audience or lose their interest. When you have just  8 seconds or less  to capture their attention, you must use the right type of media to hook them. Know your platform. To master social media marketing, you need to know what kind of content is suited to the social media platform you’re using. For example having just text for a Facebook post isn’t as effective as a short blurb on Twitter. Why? It’s because, on Twitter, people expect short, witty comments that may or may not contain images. On Facebook, however, image-rich content, memes, and videos are becoming the norm to attract user engagement. In fact, according to HubSpot, articles with images get  94% m...

You can’t do much with 140 characters… or can you? Twitter seems like a restricted format for marketing but it has great potential for many businesses. If you’re looking to make the biggest impact possible in so few words, though, you need to make sure every character is packed with dynamite. Here are 5 Tips For Better Results on Twitter…. Tip #1: Make Your Bio Pop When people see your tweets, they’ll check out your bio. Make it compelling, and give your audience something to latch onto. General, boilerplate text isn’t going to cut it. Be memorable. Tip #2: Find Your Influencers, and Interact With Them Influencers are the people with big followings, whose words carry weight in your niche or market. Find out who they are (you can usually judge by their retweets and follower size), and interact with them. Get on their radar, and they’ll boost your signal. Tip #3: Tweet Early, Tweet Often When it comes to social media, you don’t want to put out too many updates. They c...

What is  content marketing  exactly? We see it as marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way, I.e. content marketing through blogs and email newsletters. Content marketing could, quite possibly, be the best way to gain customers in an age of wanting everything now. Driving sales through content marketing makes use of e-mail, social media, website registrations, search engines and other internet based marketing. These are quick ways to get the word out fast about your business, product or services. The lead generation today should focus on customers searching for you instead of you searching for customers. In our age of having everything available at the click of a button, your business must prepare for when customers begin their search to find you and that means a constant presence online with...

Digital marketing is a diverse and complicated practice but one thing most agree on is the need for an excellent social media strategy. Your customers and clients use websites such as Facebook, Twitter, and Instagram on a daily basis so you have to be where they are to successfully market your business. If you’re not sure how to  perfect social media  yet or need some ideas for the future, here are 5 ways to nail your social media strategy. Formulate a plan: One of the first things you should do is map out your social media strategy. Outline your objectives and how you will achieve them. Be prepared to adjust your goals and objectives if needed along the way. Post content that catches your customer’s eyes: Whether it’s an inspirational tweet, a relatable Facebook post, an interesting blog post or a beautiful picture, the content you post should catch your customer’s eye. The goal is to have them stop scrolling to look at your post beca...

When it comes to  SEO , you don’t want to be late to the party. In order to capture customers and leads, you must stay one step ahead of your competition. The main factor driving SEO changes is search trends. Google and other search engines are making changes to their algorithms and results pages to feed the demands of their users. If you do not have a website designed for these changes, you will be left behind. Today, SEO is a lot more than meta tags and backlinks. Your website must be authoritative and relevant. Moreover, it must be usable and readable, both to the search engines and your visitors. It is essential to understand user intent, what information people are looking for, and how they are consuming it. Here are some things to focus on: 1. Mobile Search It is almost surprising that this needs stating. However, there are still companies that are not mobile-friendly. Regardless, today, more search requests are coming from smartphones than an...

if your company has a website, you may think you have a leg up on the competition. While this is true in some regard if your website hasn’t been touched in ages, chances are it is not helping your company as much as you think. The truth is: the internet, your business, and your customers are constantly changing. Shouldn’t your website grow and evolve over time as well? Here are 3 signs that it is most likely time for a new   web design. Not Responsive Does your website respond to screen size? If you have to pinch your smartphone's screen and scroll side to side to view content, the answer to this question is no. Did you know that in 2016, the   percent of searches done on mobile devices  overtook desktop searches? This means that if your website is not responding to screen size, more than half of your visitors are having a less than pleasant time viewing your site. This leads to frustration and a high chance of the customer l...

The biggest question we are asked when talking about   online marketing   here in India is “ How do I get better Google rankings? ” The other variation of the question is “How do I get onto the first page on Google?” In the web industry, this is a little like asking “What is the meaning of life?” It’s both that important and that mysterious. Here at ASCII we have learned a lot   about getting better Google rankings ; so much so that we   now bundle it into all web design . While we aren’t ready to give away all our trade secrets to better search engine optimization we are very happy to share this simple guide to improving your Google page rankings (you will have to   make an appointment   to find out the rest). We have broken good SEO down to the Three C’s – Code, Content, and Connections. Code   refers to the language your site is written in and the code behind many of the banners, tabs, and headlines. Put simply, some website platforms...